Who are we

Modern Revenue Acceleration Agency

B2B software companies need to take a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize Customer Acquisition Cost, Customer Lifetime Value and top line growth.

This requires the right mix of people, process, and technology in order to drive real revenue growth.  We guide the selection, implementation, and use of the latest sales, marketing, and customer success technology solutions to help acquire, and retain customers.  We recruit and mentor executive leadership teams to guide the organization to the next revenue milestone on your journey.

Following the propinquity approach, we help align marketing and sales to maximize the speed and effectiveness of the new business process. We develop and implement programs that deepen customer engagement and turn buyers into impassioned advocates.

7433
Pitches
1000000
Airline Miles
30453
Cups of Coffee
10000000
Happy Users

Meet the Team

Derek Sather

Derek Sather

Co-Founder
Derek Sather is based in Los Angeles and specializes in advising growth-stage software firms to help them scale from $10M ARR to $50M ARR by building high-velocity frictionless revenue engines that fuel SMB growth and build innovative account based strategies that capture the mid-market and enterprise segments. Derek is an expert in the implementation of advanced revenue analytics, funnel attribution and forecasting programs to generate predictive, actionable revenue insight.  Derek has held Chief Revenue Officer roles at Mobify and Agreement Express and has senior leadership roles at Clean Energy Developments, Cayenta, and SHL Systemhouse.  Derek holds an MBA from MIT Sloan School of Business
Paul Hetherington

Paul Hetherington

co-founder
Paul Hetherington is based in Vancouver and has over 25 years of technology sales experience with government and enterprise, and an extensive track record of delivering revenue growth. Paul has worked in various sales and marketing leadership roles with innovative technology companies including iCompass, Sierra Wireless, Siemens and Recon Instruments.
Based in Los Angeles